Literacy Instruction and Difficulties with Reading Essay Example for Free

Literacy Instruction and Difficulties with Reading Essay In today’s world the consequences of having students attain low achievement scores in reading can be very detrimental to both individuals and society. Students who are attaining low achievement records in literacy often correlate with the school dropout rate, poverty, and unemployment. Also the gap between reading achievement of poor and middle class students is substantial, calling for a federal regulation to ensure equal opportunities for all students no matter where they may be attending school. The standards movement and evidence-based research can have a great impact on how literacy programs are used in the classroom. Evidence-based reading instruction means that a particular reading program has a record of success. The program was tested with a group of students and there is data to show the result of the research conducted. These programs are reliable and valid in saying that the children can be expected to make adequate gains in reading achievement. Evidence-based research can be very helpful when trying to find the right literacy program to use. As there are many different types of students who learn in different ways, there will never be one single successful method of teaching children to read. When teachers are looking for literacy programs to use they should be investigating how old the students were, their current reading level, what type of setting it took place in, and if it was conducted on a one-on-one or group basis. Teachers want to find programs that have been successful and relate to their own current setting. It is crucial to make sure that the program is applicable to the students and their situation in order to have an opportunity for the program to work. Another great idea is to use this research to create your own programs based on your findings. The teacher is now becoming a teacher-researcher in order to test their own situation with their created program. This is a great way to create a program for your unique students and still have the support of research that has been shown to work. If the program is successful, it is a great idea to share it with other colleagues because it may be affective for them as well. As with any type of instruction method there are always positives and negatives. Evidence-based reading instruction promotes the fact that that particular method has had a record of being successful. Teachers can look into studies that have been tested on students similar to their own, and give these programs a try. They have been shown to be successful and provide instruction that lead to a higher literacy achievement for that group of similar students. In doing this, you know there is a good chance that the method can work with your students, as opposed to trying something new that has no research to back it up. These research studies show why and how the program works, along with providing data showing the difference it has made with the students. As stated earlier, not every child has the capacity to learn the same way. What works for one student, may not work for another. So even though these programs have been shown to work, they are not guaranteed to work for your students. As teachers in the United States we will be teaching students that come from many different cultural backgrounds. Different cultures have different opinions on the best way to educate students, however they all place great value on education for children. Some of these students may just be learning to speak English, while others have lived in the United States for their whole lives. It is important, as the teacher, to get to know each student and their cultural background. This allows you to understand the needs of the child and how they can be met. Discover the child’s strengths and weaknesses and create a plan that can be used to help that child. It is important to know what is important to each student and what may be stressed in the home. The teacher needs to take into consideration how different cultural backgrounds of students may affect the classroom dynamics and learning. Students may also have certain behaviors that are taking place in the classroom, but it could be a cultural reason for why that is taking place. The largest student group identified receiving special education services is students with learning disabilities. A learning disability is a general term that refers to a group of disorders where students may face difficulty. These disorders include learning to read, write, speak, listen, or do math. Out of all the students with learning disabilities about 80% have been diagnosed with having a reading problem. The goal for students with learning disabilities, especially reading disorders, is to be on the same academic level as our general education students. For some this is an attainable goal, where for others it is not. There are many ways we can help these students improve their literacy skills. Since many of these students are reading below grade level we need to provide them with reading materials that are at their current level. If it is too difficult they will become frustrated and may give up. These students need high interest, easy to read books so that they can begin to enjoy reading and see themselves as readers and learners. In today’s schools more than 20% of school aged children speak languages other than English at home. Many of these children have difficulty speaking English and the majority of these students having difficulty are speaking Spanish in their homes. English Language Learners need to be able to read, write and understand the English language in order to become successful in today’s classrooms. We should be focusing on the student’s strengths in order to help them understand English. One strategy is allowing students to read in their native language if they are literate in that language. This allows them to understand the same reading as another child who may be reading it in English. Many times these students are seen as reading on a lower level, but it is only because of a language barrier. They don’t understand how to read in English. There are also many books that come with translations. Having students read a book in their language and then trying to read it in English can be helpful because they understand and know what the story is about, so when they face difficulty understanding the English version they can compare and figure it out. In doing this they can also make connections to many words in their own language by using cognates. This can foster comprehension by activating prior knowledge in both languages. It is important to allow them the opportunity to read in their native language because it offers a sense of comfort and success to the student.

Apollo 11 :: essays research papers fc

Apollo 11 From countdown to splashdown, Apollo 11's mission was filled with some surprising twists and turns. It took a combination of luck, determination and guts for the crew of Michael Collins, Buzz Aldrin, and Neil Armstrong to get the Eagle to the surface of the moon with only 30 seconds of fuel remaining! Experience the moments leading up to the lunar landing with me. On the morning of July 16, 1969 a 60-ton Saturn 5 rocket was given a thorough inspection on launch pad 39-A at the Kennedy Space Center. On board, Four and half tons of fuel, and a spider-shaped spaceship covered with gold and silver foil. The goal of Apollo 11 was stated very simply. Perform manned lunar landing and return mission safely. Simply stated, but almost impossible to achieve, it was the mission NASA had been preparing for almost a decade, and nobody was trying to pretend this was just another launch. It would take this rocket ship almost three days to reach the shores of their new world. For the crew on board, that’s when the real mission would begin. Until then, they could marvel at a view that only six people before them had been privileged enough to see. Exactly 75 hours and 50 minutes after blasting off from Earth, the crew of Apollo 11 entered lunar orbit, something only two crews before them had done. Every orbit brought the crew closer to their ultimate destination, the Sea of Tranquility, a flat surface near the Moon’s equator that would be lit by the Sun when the final approach began. On the 13th orbit of the Moon, Aldrin, Armstrong and Collins began their voyage into uncharted territory. On the morning of Sunday July 20th, the three crew members were woken up after a restless night’s sleep. Aldrin and Armstrong climbed through the tunnel connecting the Command Module to the lunar lander and entered the spaceship they had named, The Eagle. For Buzz Aldrin and Neil Armstrong, life would soon become much more curious than that. With the flick of a switch, Collins detached The Eagle from the mother ship Columbia and the journey to the surface of the Moon had begun. With very little fanfare the Eagle rounded the corner to the far side of the Moon. The crew has a series of maneuvers to perform during their final lunar orbit. But the crew on the ground is helpless.

Cert Introduction Essay

205 cert introduction to duty of care in health, social care or children and young people’s settings. 205 cert. 1 understanding the implications of duty of care. Q 1.1 Define the term duty of care. A 1.1 Health and social care organisations have what is called a duty of care towards the people look after, that means that they must do everything they can to keep the person in their care safe from harm, it is not only the care establishment that needs to prioritise the safety, welfare and interests of the people using its services, but also the care workers of the establishment. My employer also has a duty of care for staff members, to ensure that workers conditions are safe, suitable to deliver the service. Q 1.2 Describe how the duty of care affects own work role. See more: how to start a paragraph A 1.2 Duty of care is a legal obligation imposed on an individual requiring that they adhere to a standard of reasonable care while performing any acts that could foreseeable harm others. 205 cert. 2 understanding support available for addressing a dilemmas that may arise about duty of care. Q 2.1 Describe dilemmas that may have arisen between the duty of care and an individual’s rights. A 2, 1 as a care worker my aim is to help people live independently. That means encouraging them to make decisions for themselves. When someone in our care decides to do something that we think is unsafe, we face a dilemma (a difficult choice between two decisions). If we stop them doing it, are we denying them the right to take risks? If we let them do something dangerous, are we failing in our duty of care? Q 2.2 explain where to get additional support and advice about resolve such dilemmas. A 2.2 Additional support may come from: Families and friends of the individual. Colleagues. Peers. Senior carers. Managers. Registered managers. Advocates. Care standards. Community psychiatric nurses. Health visitors. Doctors. Police. Local counsellors. Members of parliament. 205 cert. 3 Know how to respond to complaints. Q 3.1 describe how to respond to complaints. A 3.1 Individuals and their relatives and friends are confident that their complaints will be listened to, taken seriously and acted apon. The registered person ensures that there is a simple, clear and accessible complaint procedure which includes the stages and timescales for the proses, and that complaints are dealt with promptly and effectively. The registered person ensures that the person home has a complaint procedure which specifies how complaints may be made and who will deal with then, with an assurance that they will be responded to within a maximum of 28 days. A record is kept of all complaints made and includes details of investigations and any action taken. The register person ensures that written information is provided to all individuals for referring a complaint to the QCA at any stage, should the complainant wish to. Q 3.3 Identify the main points of agreed procedures for handling complaints. A 3.3 There are principles of good complaints procedures by the local government ombudsman and heath service ombudsman .they are the following. 1 Getting it right.

Managing Your Boss - 1658 Words

Organizational Behavior Prof. Fernando Bartolome Case Study Report â€Å"DIEGO HIDALGO† 1. What mistakes did Diego make in the way he behaved during his 8 months at Innovaciones Metalurgicas First of all, Diego did not take any action to understand Gloria’s real objectives for the two tasks; †To work alone on a very difficult set of technical problems† and â€Å"To attend the weekly coordination meetings†. Due to poor communication with Gloria, Diego misinterpreted her needs, and received negative feedback on the proposals. However, most importantly, during 8 months of his employment, Diego never made an effort to learn Gloria’s real objectives. He should have investigated various clues related to her needs; such as looking at business†¦show more content†¦If this continues, he will not be happy with his job, and may begin to underperform at work. Ultimately, this could lead to a bad reputation; his possibly being fired and serious damage to his future career. The second problem is the relationship with his boss. After Diego received negative feedback from Gloria, he felt unsatisfied and became defensive with Gloria. His focus shifted from a desire to produce good workable proposals to winning and persuading his boss’s opinions. Gloria probably noticed Diego’s irritation which may have led to mistrust of Diego. Also, mistrust of Diego leads to mistrust of his proposals. Unless Diego changes his attitude toward Gloria, she will not be open or not cooperative with him. Diego needs to remember that Gloria is the only person who can fire him. The third problem is the relationship with his colleagues. His colleagues have negative impressions of Diego so far. His overworking makes his colleagues look lazy, and Diego never tried to socialize with them and instead worked until late at night. With lack of communication with his colleagues, it is likely that Diego would never make Gloria happy and never produce good proposals that would satisfy his boss. 3. If you have indentified several problems, describe a maximum of 3 alternatives to handle each one of them and evaluate the pros and cons of each alternative? First alternative to solve the above problems is to change his job. Pros and cons are below.Show MoreRelatedManaging Your Boss846 Words   |  4 Pages:- apatil4 Case 2 (Managing Your Boss) 1) List the issues and their importance to Project Management, why are they. 2) Are these points only applicable to your relationship with your boss? If so, why and if not, in what other scenario would these be applicable and why? Ans 1) Managing your boss or the relationship is an important part to the Project Management. If you are a Project Manager, then there are many issues to be taken care of in case of â€Å"Managing Your Boss†. Here are few issues:a)Read MoreManaging Your Boss1647 Words   |  7 Pagesopinions from them about his proposal. Third, Diego did not invest himself in an effort to do self-assessment. He acquired nothing from the feedback of his boss and colleagues. He should have analyzed what was wrong with his proposals and what his boss expected for the next proposal. Also, he could have asked those questions to his boss directly. Additionally, when Diego got feedback from his colleagues that he should be relaxed and enjoy life, he was upset with them. However, Diego needed toRead MoreSample Resume : Managing Your Boss Essay1232 Words   |  5 PagesQUESTION: MANAGING YOUR SUPERIORS MODULE 4 TOPIC: PSYCHOLOGY STUDENT ID: PMC 26995-NG-UK PROJECT MANAGEMENT COLLEGE UK TABLE OF CONTENT 1. INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. STEPS TO MANAGING YOUR BOSS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. CHECKLIST FOR MANAGING YOUR BOSS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 4. CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 5. REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 â€Æ' INTRODUCTION A good and healthy relationship with your superior or boss isRead MoreManaging Up : Managing Your Boss, Know Yourself, And Develop A Plan Of Action1600 Words   |  7 Pagesconcept of managing up, even in its most basic form, can be a complex task especially when many supervisors may be younger than those they manage. Managing up is making a conscious effort to work with your supervisor to obtain the best possible outcome for you, your supervisor, and the organization. The process of managing up includes three steps: know your boss, know yourself, and develop a plan of action. (Herman, 2008) J.J. Gabarro and John P. Kotter (1993) claim that the key to managing up isRead MoreManaging Up Reflection Paper1486 Words   |  6 Pagesï » ¿Managing Up Reflection Paper: â€Å"Managing Your Boss† Read MoreManage Your Boss1443 Words   |  6 PagesManage Your Boss How do we make our time most productive? What could be a more effective use of time than ensuring we have a mutually effective relationship with our own line managers?   Here are our 8 tips to help manage up: 1. First try to understand your boss. 2. Don’t try to be a transformer. 3. Build on strengths. 4. Focus strengths on things that matter. 5. Find out what works. 6. Build your relationship. 7. How to avoid being overloaded or having your time wasted. 8Read MoreJob And Moving Up The Corporate Or Executive Ladder1396 Words   |  6 PagesThere is a reality in the key to be successful in your job and moving up the corporate or executive ladder. We need to learn how to manage our managers. This doesn’t mean to tell them what to do or to control their responsibilities. The art of knowing how to manage your manager goes further than this. But it’s not only about getting to know your manager or their organizational need. But it’s also about projecting and building trust. It’s about managing up. When I saw this subject for this paper I thoughtRead MoreHow to Become a Great Leader1510 Words   |  7 Pagesa Good boss or a great one? By Linda A. Hill and Kent Lineback Submitted by Dominic Jenks Leadership Management Development, Module 2 – 17th September 2012 Summary In summary Hill and Lineback outlined in this article why the majority of managers will remain as a good boss. Hill and Lineback explained their views / ideas on how they believe a manager can become a great boss using the 3 main imperatives on becoming a great boss; manage yourself, manage your network and manage your team. TheRead MoreA Wise Woman Once Said, â€Å"All Influential Managers Have1612 Words   |  7 Pagesmanagers should always ask them selves are, whose cooperation do I need? Whose compliance do I need? Whose opposition would prevent my success? Once you have identified on whom you tend to be dependent on, envision your own position. What are their goals (how are they different/aligned with your own) and what power do you have to help them achieve their goals? Additionally, it is critical to identify what currencies you have and what currencies others have so you are prepared to exchange (informationRead MoreDoes It Make A Difference When A Manager Is Around866 W ords   |  4 Pageswhen it changes, this is where problems arise. Back to the first question, it does make a difference around because all of the workers are managing their impressions that look beneficial to themselves. They will do what is necessary to keep the boss happy, which leads most bosses to not worry about them because they assume they are hard workers. When the boss or managers are not around, the workers change, they are not as hard working, and not as committed to the task at hand. From previous experiences

Okonkwos Disagreement of Christian Religion - 993 Words

Ouphone Bounsourath Dr.Jackson H.S. English 2: Per.1 May 19, 2010 Okonkwo’s Disagreement of Christian Religion The Christian religion believes in one God, the God is the father of all children in humanity. Chinua Achebe describes the impact of Christianity towards the Ibos of Umuofia in his historic novel Things Fall Apart. In a land where ancestral spirits hold powers to the Ibos, it settles in section three when Mr.Brown (the father of the Christian church) preaches the Christian faith by using a translator towards the Ibos. An Ibo with title, Okonkwo, builds up anger towards the Christian religion when he views his people of Umuofia changing their ways of the beliefs of ancestral spirits, transitioning those beliefs to the†¦show more content†¦Unlike the other leaders, Okonkwo lies awake, thinking of his revenge towards the Christian church. He began to think of war, if Umuofia decides on war towards the Christian church, all would be well. But if the Ibo’s chose to become cowards he would go alone, and avenge himself. Okonkwo states, â€Å"Isike will never forget h ow we slaughter them in the war, we killed twelve of their men and they kill only two of ours, before the end of the fourth market week they were suing for peace, those were days when men were men† (chapter 24 page. 200). Okonkwo makes that statement to describe that the clansmen of Umuofia should not be afraid of death, but yet let their enemies be afraid of the bloodshed of their own death. He believes that going into war with the Christian church would not only help maintain his vengeance, but also provide the fact that he was not afraid, but only became fearsome even more when entering into battles. The town crier held a meeting at the market place to discuss to beginning of war to all the clansmen of Umuofia. Once the meeting became settle, five court messengers from the church enter the market place and order the meeting to stop. The man who has spoken out of the five messengers was slit by the head with Okonkwo’s machete. The drip of blood that has lain on his machete is wiping away with the sand on the ground. With the one of the court messengerShow MoreRelatedCharacter Analysis Of Chinua Achebes Things Fall Apart917 Words   |  4 PagesFirstly, as Okonkwo’s first born son, Nwoye was expected to set an example for his younger siblings, however, Nwoye was the opposite of what Okonkwo expected from a son of his. â€Å"Nwoye was then twelve years old but was already causing his father great anxiety for his incipient laziness. At any rate thats how it looked to his father, and he sought to correct him by constant nagging and beating. And so Nwoye was developing into a sad-faced youth.† (Achebe 13,14. Para. 2). Due to Okonkwo’s repeated andRead MoreChinua Achebe s Things Fall Apart2050 Words   |  9 Pagesnot take kind to this new religion and whoever takes up this new religion is considered weak to Okonkwo. With this new religion taking over Okonkwo’s life, he is deeply affected by Christianity when it ta kes over his son. One part of Okonkwo’s hatred of Christianity was when Nwoye’s decision to convert to this new religion. Okonkwo was already disbelieving of Christianity and didn’t approve of its practices or gods. With seeing his son becoming part of this new religion and him doing the unusualRead MoreThings Fall Apart By Chinua Achebe1955 Words   |  8 Pagesimagine that if that person refuses to follow these new rules, and sticks with their original ways of living, that person will see his or her demise. Would this person be happy? Things Fall Apart, written by Chinua Achebe, is a story written to show Christian missionaries and colonists invading African clans with the intent to take over and reform every aspect of the African clans’ traditional culture, customs, and traditions with their modern culture, customs, and traditions that they are executing theirRead MoreWestern Imperialism Influence on African Culture1132 Words   |  5 PagesAlex Benson Dr. Yixin Chen HST 104-001 5 February 2013 Impact of Western Imperialism on the African Community Western imperialism, though it has its good qualities, essentially led to the breakdown and ending of the African community. Their religion, new language, and political knowledge and power make it impossible for both communities to exist together. The most apparent form of cultural imperialism from the West in Things Fall Apart are the differences in the law making systems of the villageRead More Chinua Achebe Essay1491 Words   |  6 Pagescentury not only in Nigeria, his homeland but also throughout the world (Albany). Chinua Achebe was born in Ogidi, Nigeria on November 16, 1930. He was born a son of a Chrisitan Churchman, Isaiah Okafo and Janet N. Achebe. Achebe was raised an Ibo Christian, which made him stand out among his fellow peers. Achebe’s lifestyle was different than that of other people living in his village because of his religious background and upbringing. When Achebe was fourteen he began schooling at Government AlbanyRead MoreThings Fall Apart By Chinua Achebe2333 Words   |  10 Pagescultures in Nigeria, had a rich culture. In Achebe’s novel Things Fall Apart the Igbo society is closely examine along with the effects of colonialism. The invasion of imperialism convinces and threatens the t rue heritage of the Igbo society through religion, setting standards on traditional women roles, and having a poor outlook on war. According to the Merriam-Webster dictionary, polytheism is defined as the belief in or worship of more than one god. The Igbo society is a polytheistic society. TheRead MoreThings Fall Apart Post Colonial Analysis of Christianity and Igbo Tradition3099 Words   |  13 Pagessuperstitious. The Western religion allows for the Christian ideals to prove many of the native traditions superfluous when infiltrating the native’s land during colonization. This disassembling of traditions is introduced by Christianity’s unshakeable stance that native deities have no power because they are mythical. However, the new practices and dismantling of tradition the missionaries prove can never be revoked or forgotten from the native lands. The Christians first must defy a strong belief

Theories and Models in Marketing Strategy Case of So Fair Study

Essays on Theories and Models in Marketing Strategy: Case of So Fair Case Study The paper "Theories and Models in Marketing Strategy: Case of So Fair" is a delightful example of a case study on marketing. Every organization will always want to win the market place. This normally requires managers to equip themselves with all aspects of marketing strategies starting from formulation, all the way to execution. Marketing management, in this case, means understanding competitors and customers, building customer relationships by creating value and developing brand strategies (Aeker, 2005). A firm that has in-depth knowledge of creating customer value is well placed to succeed and sustain its profits. This is because of competition, market forces, consumers and technology influence the way a company markets its products and services (Hooley Nicolaud, 2012). This calls for every business company to employ principles of effective strategic marketing management. This is because strategic marketing management is critical in building a winning formula for an organization that wants to realize market leadership. It further helps a company to enhance its profitability and sustainable growth (Aeker, 2005).The company in focus here is So Fair. This is a social enterprise company located at Southampton Solent University. The company is an initiative to help fair-trade organizations in third world countries by using graduates to develop marketing plans and sales activities (Moshirian, 2012). Currently, the company is involved in assisting a small textile workshop in Southern India. The workshop is run by women in a Tsunami devastated village of Pondicherry. The company has a long-term plan of reaching a level whereby the interns and volunteers can maintain a self-funding social enterprise where students can learn the techniques, joys and pitfalls of managing a small firm before starting their own businesses (Moshirian, 2012). This dream is also meant to extend to a level of offering scholarships at Southampton Solent University. So air is entirely run by interns and volunteers that the university ha employed.So Fair is a company that ventures in the selling of handmade bags. The bags are made by widows affected by the tsunami and they use 100% cotton. Such bags include shopping bags, shopping bags without gussets, haversack bags and drawstring bags of different sizes. The organization's ethical aim is to help the unprivileged widows in India create a life for themselves (Moshirian, 2012). This is done by raising awareness in third-world countries about their abilities. The project is also meant to give students the opportunity to gain valuable work experience. The company does about its operations by looking for potential customers from different parts of the world and areas like churches. Once the company has identified a potential customer, an order is made to India for the bags. The women in India send the bags to Southampton for sale.

”The Selfish Giant” by Oscar Wilde Essay Sample free essay sample

The Selfish Giant written by Oscar Wilde. it is about a elephantine that had the most beautiful garden but wouldn’t Lashkar-e-Taiba anyone play in it. He was really selfish with his garden and wouldn’t allow any small kids play in it. One twenty-four hours he had a alteration of bosom and decided to allow the childs drama in his garden because. the elephantine became suffering when the garden wasn’t beautiful any longer. because it stayed winter all twelvemonth unit of ammunition with snow. hail. and the north air current. The elephantine had been off to see a friend ; he had decided to return to his palace after seven old ages and was really surprised to happen kids playing in his garden. After happening the childs in his garden he built a wall around his garden to maintain them out of it. When spring came to the remainder of the state it was still winter in the garden with snow. We will write a custom essay sample on †The Selfish Giant† by Oscar Wilde Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page hail. and the north air current. He was really disquieted that spring hadn’t semen. The kids decided that they would acquire into the garden even though the elephantine didn’t want them at that place. so they made a small whole in the wall so that they could acquire through. When the childs eventually came into the garden. spring decided to come. The trees blossomed. the flowers bloomed. the birds American ginseng and the Sun came out. While the kids were outdoors in the giant’s garden. the giant was indoors upset because his garden wouldn’t flower. The all of a sudden out of nowhere a delightful aroma smelled come through a hole in the palace. He jumped up aroused and look through a little hole in the wall to see if spring had come. When he looked out he was surprise. because the kids were all in the subdivisions of the trees that had bloomed with little beautiful flowers. The elephantine ran outdoors to play with the kids because ; the giant had a alteration of bosom when spring came to his garden. When the elephantine came outdoors. all of the kids took off running outside of the garden terrified that the giant was upset at them. But there was one little kid that didn’t run off because. the little male child was full of cryings non being afraid of the elephantine. but he couldn’t get in the tree with all of the remainder of the kids. The elephantine quietly picked him up and put the boy interior of the tree. The little kid hugs the elephantine and gave him a little buss. After all of the kids seen what he has done they all come back to his garden to play with him. Everyday after school all of the kids came there beside the little kid that the elephantine aid acquire in the tree. the giant fell in love with the kid and wondered where he was at every twenty-four hours. The other kids didn’t know who he was. and didn’t know w here he lived at. As old ages past the giant grew old and lame. and still neer seen the little male child he helped in the tree. One winter forenoon as the giant was dressing and looked out his window at the winter snow. He rubbed his eyes in admiration. and kept looking. In the farthest corner of the garden there was a tree that had aureate subdivisions. bloomed flowers. and silver fruit hanging from the tree and underneath the tree was that same male child he’d aid climbed in the tree. The elephantine ran outdoors to run into the male child. and found him injured in the thenar of his manus was two prints of nail. and the same on his pess. The elephantine wondered who had hurt the little male child. and asked who did it. The male child told the giant that it was from love and non ache. The little male child told the giant that you allow me play in your garden one twenty-four hours. and today you’re traveling to play in my garden. which is Eden. When all of the other kids came to the gar den that afternoon. they found the elephantine dead under the tree ; he was covered in white flowers that had fell of the tree above.